Īfter the financial success of The Passion of the Christ, there was frequent mention of the ability of Icon to function as a mini-studio. It also owned a library of over 250 film titles. The company also produced films in the UK and Australia and distributed cinema films through its British subsidiary and its Australian subsidiary. Ĭrop of Theotokos of Vladimir icon as a Icon Productions logo The logo's artwork originally features a sketch of Michael the Archangel in 1993, but now features a small crop of the mother's left eye from the Theotokos of Vladimir icon, an Eastern Orthodox icon of Mary, mother of God. Gibson has explained that the company's name was chosen because icon means "image" in Greek, and that the inspiration came from a book on Russian icons in his den. Icon is able to take risks that studios won't broach. He's been able to use his celebrity status to set up a really viable company. Mel's dream was to create an alternative to the studio system and make films free of interference. Felicia's Journey director Atom Egoyan praised the company's creative independence and risk-taking: Unlike most other independents, Icon has always financed most of its development and packaging costs internally, mainly by Gibson, allowing it to retain creative control of projects through production. I told him that if he wanted to make this happen, someone had to roll up their sleeves and find the (financing) and he asked me if I wanted to have a crack at it and I agreed. It's pretty hard to get someone to give you money to make Hamlet. Mel wanted to reprise Hamlet and the (Hollywood) agent he had who was helping him with it lasted about five minutes. Icon started when Gibson was having trouble in financing the 1990 film Hamlet. After the acquisition of Dendy Cinemas, a separate company involved in film distribution only in Australia continued to operate as Icon Film Distribution, using the original logo and still owned by Gibson and Davey. In 2008–2009, the company's UK operations were sold. Its headquarters are in Santa Monica, California. Icon Productions is a production company founded in August 1989 by actor/director Mel Gibson and Australian producing partner Bruce Davey, which, unlike most other independent production companies, funds most of its development and production costs, allowing it to retain creative control of its projects.
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